ayoko kai papi.
hiya!
the previous blog article that i’ve written was an article that i made last semester — and i actually have several of them that i want to publish in my new blog.
because im opinionated :p, and because i want to share some of my thoughts through this blog, i will post several of the articles that i’ve written before — when i was a feature writer, i was constantly in disagreement with my editor because i wanted to write about stuff which most students chose to disregard — such as this article, which was an analysis of wowowee (one of the more popular pop culture gibberish that is so pervasive right now), and how it is more exploitative than helpful to our less fortunate countrymen.
you may agree or disagree, but here is part of what i wrote back then:
Exploited women
One of Wowowee’s most noticeable features is the presence of skimpily-dressed and gyrating female dancers. In almost all segments of the program, these women strut their stuff almost shamelessly in the dance floor – from the upbeat dancing of the G girls, to the twice MTRCB-sanctioned dancing style of Mariposa and Luningning in Pasalog, we see that these women are central to the show’s appeal. Although noontime shows usually have their share of such dancers, it is disturbing to see that they have virtually become the vantage point of the show; that they have become one of the show’s strategies in luring viewers to their side of the TV dial.
Matched with Willie’s snooty remarks and sexual innuendos, these girls are significantly reduced to sex objects and commodities – a condition which is prevalent in status quo (like how women are unfairly exploited for alcoholic beverages and other ‘worldly’ products), but is something that is not acceptable to present-day upheavals/struggles which aim to shatter the paternalistic and highly-patriarchal manifestations of society.
Considering mass media’s pervasive and ubiquitous feature, this sends out the message that it is acceptable to use women as platforms to a higher viewership rating; and that men have the prerogative of subjugating the other sex because they are more superior.
Is this something that we would want at the end of the day?
Culture of dependence
Kuya Willie claims that his show is for the masa – that he would not be there if he did not enjoy their support, which is why he feels generous in handing out cash prizes to the less-fortunate contestants. But is the show really geared towards that end?
There is a portion in the show where the poverty-stricken contestants, such as street vendors, metro aide sweepers, and toothless mothers who live in squalor, ask for cash donations from balikbayans. As they would brazenly convince the donors that they are most deserving of whatever petty cash that can be handed out to them, Kuya Willie stands tall and proud on the sidelines, exhibiting the aura that it was his benevolence which should be recognized as he is the middleman between the two. And sure enough, in almost all instances, he is recognized and aptly praised for his ‘compassionate heart’ with a tight hug and an emotional “Salamat Papi” remark.
But does this really alter the societal balance which is tilted favorably to the moneyed few?
It is gut-wrenching to see these desperate people reduce themselves into beggars in exchange for cash. Although admittedly some of them practically live through the excesses of others, it is disturbing to see them brandish their poverty as an excuse to beg – because instead of trying to uplift the lot of the common tao, the social divisions in society, in essence, are all the more pronounced and furthered.
And Kuya Willie gets away with this because there is visual proof that his show has a heart – even if the corporate sponsorships which they derive from these tear-jerking episodes are not commensurate to the cash prizes which they give out.
In the end, it is a win-win situation for the corporate giant that is ABS-CBN, because while receiving enormous sums of revenues from advertisements, they are also being pictured as having the masa’s advocacies in their hearts – even if in reality, they are actually getting more than they are giving out.
Conclusion
It is for these reasons and much more that we ought to be more discerning in how our society is pictured in terms of the prevailing popular culture. Wowowee and other shows which aim to humanize poverty do not always assume their claimed advocacy – and it is imperative/contingent upon the viewer to realize that sometimes, what impresses as reality is not always real, because given mass media’s persuasive power, one can sometimes be lured into the abyss of well-orchestrated media deception.
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